Company	Swaag.It
Location	New York
Website	Swaag.it
Twitter	@swaagit
Sectors	Social Media, eCommerce
Key Employees	Peter Chun Mark Bufalini Alex Burgel
Elevator Pitch	“Lifestyle community where users express and share their brand interests”

Merging the worlds of fashion, lifestyle and social media communities, Swaag lets users share photos, comments and experiences in fun new ways. While analogous to OpenSky, Pinterest and Instragram, the Swaag platform takes their user experience to the next level by adding new layers and bringing photos to life.

Focusing on fashion and lifestyle, Swaag’s app brings a new layer of discovery and engagement to its users. Participation and engagement in media sharing is expanded through a couple of unique features: photo annotation, vote casting, “Liking” and “Battling”.

Consumer Product Advocacy

As an expansion on the tagging idea, Swaag’s annotating lets users label the products and fashions within a photo. After using annotations, they can then share brands and styles with others in the community.

Continuing with the sharing of brands and styles, users can also decide to make a photo available to the community for everyone to cast votes on.

Swaag’s system for “likes” introduces sartorial badges. These badges let users apply what they think of what a person is wearing or displaying in their photo. Such badges can be as simple as “Nautical theme,” “Multiple hats” and even “Hipster.” And while there are existing badges and labels within its system, nothing is automatic. All tags and annotations are user declared making the experience organic.

Quite possibly the most interesting feature Swaag brings to the user experience with their app is “Battling.” An idea no longer exclusive to fashion magazines, users can choose pictures for the battle mode, comparing what they’re wearing to someone else. The battle mode isn’t restricted to just complete outfits and personal style; anything goes: shoes, hats, shirts, pants, etc.

Swaag’s app is free for all iOS devices.

While Swaag is a lifestyle and fashion app, it already has a small percentage of items that are not fashion related, clearing the way for an easy expansion into other verticals like tech gadgets, cars and more.

As mentioned earlier, Swaag is analogous to OpenSky, Pinterest and Instagram, but faces competition from Go Try It On, The Sartorialist and Stylebook, just to name a few.

Launched two months ago, Swaag has already gained favourable attention in the media from outlets such as Refinery29, Digital Trends and BetaBeat.

In hopes of making a statement, Swaag will be at Ignite Fundraiser’s New York City September 4 Demo Day, fashioned by the folks at PeopleConnect.

Have any insights or opinions on Swaag and want to share them with us? You can do so on their profile on Cdling.com, by clicking here.