Company	Buyou (aka BuyouApp)
Location	New York
Website	BuyouApp.com
Twitter	BuyouApp
Sectors	eCommerce, Mobile
Key Employees	Krish Jayaram
Elevator Pitch	“Imagine if Flipboard and Zite fell in love, had a baby, and that baby liked to shop”

On the Android Market and iOS AppStore, there are no shortage of apps for shopping. However, few of those apps offer the experience that Buyou gives the user. And that experience they offer isn’t like the others. Buyou takes the basic shopping app and makes it bigger, almost literally.

The best comparison we can give here that is better tailored to describe the difference between Buyou and other shopping apps is as follows:
Buyou is to the Mall, as other shopping apps are to the stores. And of course, it only makes sense that Buyou would be at home on the iPad.

Using the iPad for its platform, Buyou opens up the virtual retail world to customers and is creating a direct connection between them and their favourite retailers. The core idea behind the app is to make shopping easier by containing all the favourite retailers within one easy to access app. Buyou’s app doesn’t stop at making the shopping experience easier, but also makes the online experience retailers want to give to their customers an easier, cost-effective alternative to building their own app.

For the customer, the Buyou experience allows them to interact directly with their favourite retailers through the inclusion of updates from Facebook, Twitter and Youtube.

For the retailer, Buyou‘s cost-effective alternative provides measurement and metrics to them and provides them with demographics and purchasing behaviour information. Through access to these forms of data, the retailer can further their purchase conversions and yield stronger sales.

The virtual mall app has already received considerable coverage from both sites focusing on Fashion and Mobile/Technology. Some outlets that have covered Buyou and their app include FashInvest, DailyDealMedia, Mashable and TechCrunch.

Because so few apps of its kind exist for the iPad, it’s hard to nail down the competition. The closest we can think of is the online retail giant, Amazon. As it is only an iPad app for the time being, there’s an obvious direction for it to expand out to and that direction is towards the Android Tablet market.

On September 4, Buyou will be present at the IgniteFundraisers Demo Day on September 4, organized by PeopleConnect.

If you love the ideas here, why not give your opinion on Buyou at Cdling.com.